We launched our new Paul Perley Cellos web site this week.
Simply making the decision to change the site was a hurdle. Our website has always been well regarded and we have had good success using it. However, even your favorite clothes begin to look tired after a certain period of time and we decided that, after 10 years, it was time to change things up.
In reality- our daughter in law, Elyse gently coaxed us into modernization. She is a marketing expert and her work includes teaching at a graduate school in North Carolina and she offered her brilliant services.
And so it began- we found a terrific team of photographers to work with, John Snell and Rob Spring. Often John's work involves photographing animals in the heat of Africa and so, given the challenge of shooting individual cellos in the heat of our shop, who better?
Cellos are difficult to photograph. It seems that their individualism extends to their varnish and how it reflects light. However- Rob & John persevered and did some amazing work.
Once we had the inventory (which will be different almost weekly) it was technical time all the way.
Figuring out what to move and where, what policies to keep and which to change, shipping options, etc., etc. Not to mention the reality of life swirling around all of us. Shop work and practice and teaching and performing leave less than desired amounts of time in a twelve hour day.
But after all that. we did it and it is here. We have changed the clothes but who we are remains. We understand the very personal process of finding a new instrument and with 26 years experience with bowed instruments, we understand strings.
Our goal is the same - to help every musician find the instrument that helps them to make their very best music.